Last updated: 12 August 2026

Terms & Conditions

Last updated: 12 August 2026

1. INTRODUCTION

1.1 Please read these Terms and Conditions ("Terms") carefully before using the Service. They form a binding legal contract between ViraLoca and the User. By accessing or using the Service in any way, the User confirms that they have read, understood, and agreed to be bound by these Terms. If the User does not agree, the User must not use the Service.

2. DEFINITIONS

2.1 In these Terms, the following words shall, unless the context otherwise requires, have the following meanings:

  • "Account" — a registered user account on the Service, identified by an email address.
  • "AI Itinerary Plan" or "Plan" — a multi-stop or single-recommendation itinerary suggestion generated by the AI Itinerary Planner.
  • "Content" — text, images, video, audio, summaries, ratings, and other material made available through the Service, including AI-generated Plans, place descriptions, embedded videos, and related material.
  • "Credits" — the in-app units that may be spent to generate AI Itinerary Plans or recommendations. Credits may be granted free of charge under the rules from time to time published in the Service, or purchased as part of a Credit Pack.
  • "Credit Pack" — a one-off bundle of Credits offered for purchase in the Service at the prices stated at the point of purchase.
  • "Free Credits" — Credits granted to a User without payment, including any rolling daily, weekly, or monthly allowance.
  • "Intellectual Property Rights" — copyrights, database rights, trade marks, trade names, patents, design rights, and all other intellectual property rights and similar rights, whether registered or unregistered, anywhere in the world.
  • "Paid Credits" — Credits acquired through the purchase of a Credit Pack.
  • "Place" — a venue (restaurant, bar, café, activity, cultural site, or similar) listed in the Service.
  • "Service" — the ViraLoca app, website at viraloca.com, and any related products and services we provide from time to time.
  • "User", "you", "your" — any individual or entity that accesses or uses the Service.
  • "User Equipment" — the User's own device, internet connection, browser, and any software or telecommunications service required to access the Service.
  • "ViraLoca", "we", "us", "our" — ViraLoca Ltd, a company registered in England and Wales with company number 17336293, whose registered office is at 66 Paul Street, London, England, EC2A 4NA.
  • "Website" — the website at viraloca.com and any successor URL.

2.2 References to the singular include the plural and vice versa. References to any gender include all genders. References to persons include individuals and corporate entities.

3. ACCEPTANCE AND COMMENCEMENT

3.1 These Terms apply from the moment the User first accesses or uses the Service, and continue until terminated in accordance with these Terms.

4. CHANGES TO THESE TERMS

4.1 We may amend these Terms from time to time. Updates will be effective when posted on the Service, and we will update the "Last updated" date at the top of these Terms. Continued access to or use of the Service after the update indicates the User's acceptance of the revised Terms. If the User does not agree with the changes, the User must stop using the Service.

5. WHO WE ARE

5.1 ViraLoca is a UK-focused discovery and planning service that surfaces food and drink venues, activities, and cultural destinations trending on third-party social platforms, and helps Users plan day-out itineraries through the AI Itinerary Planner.

5.2 We do not own, operate, or control the Places listed in the Service. Place information is sourced from publicly available content and third-party data providers. We are not affiliated with, endorsed by, or partnered with the Places listed in the Service unless we expressly state otherwise.

5.3 The Service does not act as agent for any Place. Any contract entered into between the User and a Place (including for a meal, drinks, booking, ticket, or similar) is directly between the User and that Place.

6. USER ELIGIBILITY AND ACCOUNT

6.1 The Service is intended for individuals aged 18 or over. By using the Service, the User confirms that they are at least 18 years old. We may suspend or terminate any Account we reasonably believe is held by a person under 18.

6.2 The User is responsible for the User Equipment. We have no responsibility or liability in respect of the User Equipment.

6.3 The User is responsible for keeping their Account credentials secure. The User must notify us promptly if they believe their Account has been used without their consent.

6.4 We may, at our sole discretion, refuse to register an Account or suspend or restrict access to all or part of the Service at any time, in particular where we reasonably believe the User has breached these Terms.

7. USER OBLIGATIONS

7.1 The User shall ensure at all times that their use of any part of the Service is in accordance with all applicable laws, including data protection, intellectual property, and consumer protection laws.

7.2 The User shall not:

  • 7.2.1 attempt to obtain unauthorised access to the Service, our systems, or any other User's data;
  • 7.2.2 obtain or attempt to obtain the Service by rearranging, tampering with, or connecting with any facilities of ViraLoca, or by any false representation, trick, scheme, or other fraudulent means;
  • 7.2.3 interfere unreasonably with the Service or any other User's use of it;
  • 7.2.4 upload, transmit, or distribute any virus, malware, or other harmful program;
  • 7.2.5 reverse-engineer, decompile, or attempt to derive the source code of any part of the Service except to the extent permitted by law;
  • 7.2.6 use any automated means (such as scrapers, bots, or harvesters) to collect data from the Service without our prior written consent; or
  • 7.2.7 submit content or behaviour that is unlawful, sexual, abusive, defamatory, harassing, deceptive, threatening, obscene, or otherwise objectionable as determined by us in our reasonable discretion.

7.3 The User warrants that all information they provide to us (including email address and any preferences set on the Account) is accurate, complete, and up to date, and the User shall promptly notify us of any changes.

7.4 Breach of any part of this Section 7 may, at our discretion, result in the User's access being suspended or terminated, without affecting any other rights or claims we may have.

8. AI ITINERARY PLANNER

8.1 The AI Itinerary Planner generates Plans automatically using third-party large language models and the data we hold about Places. Plans are intended to provide suggestions and inspiration only.

8.2 The User acknowledges and agrees that:

  • 8.2.1 AI-generated Plans may contain errors, omissions, or out-of-date information, including (without limitation) about opening hours, prices, availability, dietary information, accessibility, or whether a Place is currently trading;
  • 8.2.2 Plans are not a substitute for verifying details directly with the Place — the User should always confirm critical details (such as bookings, opening hours, and dietary needs) with the venue before relying on the Plan;
  • 8.2.3 we do not warrant that a Plan will meet the User's specific tastes, expectations, or requirements;
  • 8.2.4 we do not provide professional advice (including legal, medical, dietary, financial, or travel advice) through the AI Itinerary Planner; and
  • 8.2.5 we may modify, restrict, or discontinue the AI Itinerary Planner or any of its features at any time, with or without notice.

8.3 The User is solely responsible for any decisions they make based on a Plan and for any consequences of acting on it.

9. CREDITS AND PAID CREDIT PACKS

9.1 Generating a Plan or a single recommendation costs Credits, as published in the Service. We may change the Credit cost of any feature from time to time.

9.2 Free Credits may be granted to the User's Account on a daily, weekly, or monthly basis, or for promotional reasons. The amount, frequency, and expiry of Free Credits are at our sole discretion and may change at any time.

9.3 Paid Credits may be purchased in Credit Packs at the prices displayed in the Service. Prices include any applicable VAT.

9.4 Payment for Credit Packs is processed through our third-party payment provider. The User acknowledges and agrees that the payment provider may apply additional terms and conditions to the purchase, and the User should review those before paying.

9.5 Credits have no monetary value outside the Service. Credits are not redeemable for cash. Credits are personal to the User's Account and may not be transferred, sold, or assigned to another User without our prior written consent.

9.6 We may, at our sole discretion, expire Free Credits after a period of inactivity. Paid Credits do not expire while the Account is active and in good standing.

9.7 If the Account is suspended or terminated for breach of these Terms, all Credits associated with that Account may be forfeited.

10. REFUNDS

10.1 Under the UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, the User's statutory right to cancel a purchase of digital content does not apply once that digital content has been supplied (i.e. once Credits have been used to generate a Plan or recommendation).

10.2 If the User has purchased a Credit Pack and has not used any of the Paid Credits from that Pack, the User may request a refund within 14 days of purchase by contacting billing@viraloca.com. We will process accepted refunds within 14 days.

10.3 We may, in our sole discretion, issue partial or full refunds in other circumstances (for example, in the case of a confirmed technical fault that prevented the User from using Paid Credits). We are under no obligation to do so.

10.4 Free Credits are non-refundable as they were granted at no cost.

10.5 Payment-provider processing fees and currency-conversion costs are not refundable.

10.6 Refunds, where granted, will be paid via the original payment method.

11. PLACE INFORMATION AND THIRD-PARTY CONTENT

11.1 Place listings draw on publicly available information, including third-party social-media platforms and venue-data providers. We make reasonable efforts to keep information current but do not warrant its accuracy or completeness.

11.2 The Service includes links to, and embedded content from, third-party platforms (including but not limited to video embeds). Those third parties have their own terms of service and privacy policies. We are not responsible for the content, accuracy, or practices of any third party.

11.3 If the User finds information about a Place in the Service that they believe is inaccurate or out of date, the User should contact us at info@viraloca.com.

12. INTELLECTUAL PROPERTY

12.1 All Intellectual Property Rights in the design, copy, branding, software, and original Content of the Service belong to us or our licensors.

12.2 We grant the User a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for the User's personal, non-commercial use, in accordance with these Terms.

12.3 The User may not copy, reproduce, distribute, publish, sell, display, modify, or create derivative works of any Content for commercial purposes without our prior written consent. Personal saving, viewing, and sharing of Plans and Place links through the features the Service makes available is permitted.

12.4 Where content shown in the Service was created by a third party (including content licensed from third-party social platforms), the underlying Intellectual Property Rights in that content belong to the original creator or its licensors. The User must not use such content other than as part of the User's permitted use of the Service.

12.5 The User retains any Intellectual Property Rights in the inputs they provide to the AI Itinerary Planner. The User grants us a non-exclusive, royalty-free, worldwide licence to use those inputs solely to generate the Plan, to operate and improve the Service, and to comply with our legal obligations.

13. USER WARRANTIES

13.1 The User warrants and represents to us that:

  • 13.1.1 they have legal capacity to enter into and comply with these Terms;
  • 13.1.2 their use of the Service will not breach any law or any third party's rights, including Intellectual Property Rights, privacy rights, or contractual rights; and
  • 13.1.3 all information they provide to us is accurate, complete, and up to date.

14. EXCLUSION OF WARRANTIES

14.1 The Service is provided "as is" and "as available". To the maximum extent permitted by law, we exclude all express or implied warranties, conditions, and representations, including warranties of merchantability, satisfactory quality, fitness for a particular purpose, and non-infringement.

14.2 Without limiting Section 14.1, we do not warrant that:

  • 14.2.1 the Service will be uninterrupted, error-free, secure, or available at all times;
  • 14.2.2 defects in the Service will be corrected within any particular time frame;
  • 14.2.3 any information provided through the Service (including AI-generated Plans, place listings, opening hours, ratings, and prices) is accurate, complete, or up to date; or
  • 14.2.4 the Service will meet the User's requirements or expectations.

14.3 We make no representations and accept no responsibility for the goods, services, or conduct of any Place. The User's visit to or interaction with a Place is at the User's own risk.

14.4 Nothing in this Section 14 limits or excludes any liability that cannot be limited or excluded under English law.

15. LIMITATIONS OF LIABILITY

15.1 Subject to Section 15.3, our total aggregate liability to the User for all losses arising out of or in connection with the Service, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, will not exceed the greater of:

  • 15.1.1 £100; or
  • 15.1.2 the total amount the User has paid to us in the 12 months immediately preceding the event giving rise to the claim.

15.2 Subject to Section 15.3, we will not be liable for:

  • 15.2.1 any indirect, incidental, special, consequential, punitive, or exemplary losses, including loss of profits, business, goodwill, opportunity, data, or anticipated savings;
  • 15.2.2 any loss arising from the User's reliance on AI-generated Plans, place information, ratings, or other Content;
  • 15.2.3 any loss arising from the User's interaction with a Place; or
  • 15.2.4 any loss arising from circumstances outside our reasonable control, including third-party platform outages, payment-provider downtime, or AI-provider failures.

15.3 Nothing in these Terms limits or excludes any liability that cannot be limited or excluded under English law, including liability for death or personal injury caused by our negligence and liability for fraud or fraudulent misrepresentation.

16. INDEMNITY BY USERS

16.1 The User agrees to indemnify, defend, and hold harmless ViraLoca, its officers, agents, and contractors against any claims, demands, actions, proceedings, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

  • 16.1.1 the User's breach of these Terms;
  • 16.1.2 the User's unlawful or unauthorised use of the Service;
  • 16.1.3 any infringement by the User of any third party's Intellectual Property Rights, privacy rights, or other rights; or
  • 16.1.4 any false or misleading information the User has submitted through the Service.

17. TERMINATION

17.1 We may suspend or terminate the User's access to all or part of the Service at any time, with or without notice, if:

  • 17.1.1 we reasonably believe the User has breached these Terms;
  • 17.1.2 we reasonably believe the User's use of the Service exposes us to legal liability or reputational harm;
  • 17.1.3 we are required to do so to comply with the law or with a regulator's request; or
  • 17.1.4 we decide to discontinue all or part of the Service.

17.2 The User may stop using the Service and request deletion of their Account at any time by contacting support@viraloca.com.

17.3 On termination, the licences granted to the User under these Terms cease, but any provisions which by their nature are intended to survive termination (including Sections 12, 14, 15, 16, and 24) will continue to apply.

18. NOTICES

18.1 We may give the User notice by emailing the email address registered to the Account, by posting a message in the Service, or by updating the Service or these Terms. Notices we email to the User are deemed received on the working day after sending.

18.2 The User may give us notice by emailing terms@viraloca.com.

19. WAIVER

19.1 Failure or delay by us to exercise any right or remedy under these Terms is not a waiver of that right or remedy or of any other right or remedy. A single or partial exercise of any right or remedy does not prevent further exercise.

20. SEVERABILITY

20.1 If any provision of these Terms is found to be invalid or unenforceable, it will be modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, that provision will be treated as deleted. Such modification or deletion does not affect the validity of the remaining provisions.

21. ENTIRE AGREEMENT

21.1 These Terms, together with our Privacy Policy and any other documents expressly incorporated by reference, constitute the entire agreement between the User and us regarding the Service and supersede any prior agreement on the same subject.

22. ASSIGNMENT

22.1 The User may not assign, transfer, or sublicence any of their rights or obligations under these Terms without our prior written consent.

22.2 We may assign, transfer, or sublicence any of our rights or obligations under these Terms at any time without the User's consent.

23. THIRD-PARTY RIGHTS

23.1 No person other than the User and us has any rights under these Terms under the Contracts (Rights of Third Parties) Act 1999.

24. GOVERNING LAW AND JURISDICTION

24.1 These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of England and Wales.

24.2 The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim, except that the User may bring claims in the courts of their country of residence if the User is a consumer resident outside England and Wales and the law gives the User that right.

25. CONTACT

For any question about these Terms, contact:

ViraLoca Ltd — Legal
Registered in England and Wales, company number 17336293
Registered office: 66 Paul Street, London, England, EC2A 4NA
Email: terms@viraloca.com